A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
Deep with Neutral Red Undertone
28W
Deep with Warm Golden Undertone
27C
Deep with Cool Red Undertone
26N
Deep with Cool Red Undertone
25W
Deep with Warm Golden Undertone
24W
Medium-Deep with Warm Olive Undertone
23C
Medium-Deep with Cool Pink Undertone
22N
Medium-Deep with Neutral Undertone
21W
Medium-Deep with Neutral Undertone
20N
Medium-Deep with Neutral Golden Undertone
19N
Medium-Deep with Neutral Undertone
18W
Medium-Deep with Warm Golden Undertone
17C
Medium with Cool Pink Undertone
16W
Medium with Warm Olive Undertone
15N
Medium with Neutral Golden Undertone
14W
Medium with Warm Peach Undertone
13N
Medium with Neutral Undertone
12C
Medium with Cool Neutral Undertone
11W
Medium with Warm Golden Undertone
10N
Light-Medium with Neutral Olive Undertone
9W
Light-Medium with Warm Peach Undertone
8N
Light with Neutral Undertone
7C
Light with Cool Pink Undertone
6W
Light with Warm Golden Undertone
5N
Light with Neutral Undertone
4W
Light with Warm Golden Undertone
3N
Fair with Neutral Undertone
2N
Fair with Neutral Olive Undertone
1C
Fair with Cool Pink Undertone
31N
Deep with Neutral Undertone
Medium Coverage, brightening, balancing
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Brightening, blurring and longwearing
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Medium coverage, brightening, blurring
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Sheer Coverage, illuminating, hydrating
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• Step 3: Review your order summary. If you have a promo code or gift card, you may enter it here. Click Submit to complete your purchase.
You can enter a promo code in the discount code field on the checkout page. Please note, only one promo code is allowed per order, and bundles and sale items are excluded from promotional offers.
Please allow 3-5 business days for Standard delivery, and 1-2 business days for Express delivery.
We'll be in touch as soon as your order ships. The email will contain a tracking link that you can click for detailed shipping information.
To view current or past order details, go to My Account. You can view a list of all purchases by order number and click on any order number for detailed information.
We begin processing your order as soon as it's received. For this reason, we're not able to cancel or change your order once it has been submitted.
All product prices are displayed inclusive of VAT.
We are happy to price match eligible orders placed within 24 hours of a new promotion.
We currently accept: Visa, MasterCard, American Express, PayPal, Shop Pay Apple Pay, Google Pay.
If a debit card or check card is used to make a purchase at Rose Inc and the purchase is not accepted for any reason, please be aware that most banks will continue to hold the "authorised" funds (counting against the account balance until the authorization clears) even if the order is not accepted. The most common reason for a failed transaction is that the billing address entered does not match the billing address for the debit/check/credit card being used for payment. Rose Inc uses an Address Verification System (AVS) that will reject any transaction for a billing address mismatch for security measures. Rose Inc does not have the capability nor is it obligated to release the bank's temporary hold of authorised funds. Since Rose Inc does not have the capability to release the bank's temporary hold of funds, Rose Inc cannot be held responsible for the policies of the customer's banking institution regarding the holding of authorised funds. Please note that authorisation fund holds last for varying periods, depending on the issuing credit card company's policy. This period may last as little as three days or as long as several months. If such a situation arises, we suggest that the customer contact the issuing credit card company or bank directly.
Orders placed using Standard delivery on or before 18 December are expected to arrive before 25 December.
Orders placed using Express delivery on or before 20 December are expected to arrive before 25 December.
Please note that we cannot guarantee delivery dates in circumstances beyond our control such as inclement weather or otherwise.
We offer Standard and Express shipping through Royal Mail. Standard Delivery costs £3.95 and is free when you spend £35. Express Delivery costs £4.95
Please allow 3-5 business days for Standard delivery and 1-3 business days for Express delivery.
Express delivery may be unavailable during busy promotional periods.
Roseinc.co.uk currently delivers to England, Northern Ireland, Scotland, and Wales.
For countries outside of the UK, please shop at www.roseinc.com for global shipping.
FREE RETURNS FOR 30 DAYS
If you are not completely satisfied with your Rose Inc purchase for any reason, you can return it for a refund within 30 days from ship date. All returns will be refunded to the original method of payment that was used to process the order.
Please contact the Rose Inc Concierge Service at customercare@roseinc.co.uk regarding your order.
Please contact the Rose Inc Concierge Service at customercare@roseinc.co.uk regarding your order.
No, all sets are final sale. Unlike the rest of our items, Rose Inc sets are specially created using a third-party shopping platform that does not allow us to process returns.
Please reach out to the Concierge Team with any questions.
Yes, Rose Inc is Leaping Bunny certified, which requires that all parties in the supply chain — including ingredient suppliers — do not test ingredients or products on animals.
All products are dermatologist tested and safe for sensitive skin.
All of our products have been formulated to the highest standards of safety and use ingredients that are considered safe for anyone pregnant and/or nursing. However, we still like to suggest consulting with your doctor prior to use.
All unopened products have a two-year shelf life. All of our products feature a PAO (Period After Opening) symbol that reflects shelf life of the product once opened.
The average Rose Inc skincare use-up rate is 8-12 weeks.
Our products are manufactured with foreign components in the United States and Italy.
To provide you with the best experience, we go through rounds of reviews for accurate colour matching. While we do our best to ensure that shades on our website are shown as closely as possible to their physical appearance, some discrepancies from screen viewing are expected. For shade matching assistance, we recommend using our Virtual Try-On tool or contacting us directly customercare@roseinc.co.uk.
If you’re not completely satisfied with your purchase, you may return it for free within 30 days.
Two of our proprietary bioengineered botanicals, plant-derived squalane and hemisqualane, are sustainably sourced from sugarcane in Brazil. The field we source from sits beside a facility where bagasse from our sugarcane stock is used for energy cogeneration, with excess energy released back to the power grid. There is no additional water needed to produce the sugar outside of natural rainfall.
The squalane in Rose Inc formulas is derived from a patented biological process that uses Brazilian sugarcane. This sugarcane meets international sustainability standards, and final manufacturing is done in the United States.
We avoid using GMO ingredients whenever possible, and our Brazilian sugarcane feedstock is non-GMO. The end products, squalane and hemisqualane, do not contain any GMO materials.
Because there is no universal certification or even definition of "organic," we carefully choose our ingredients to make sure they are safe for humans and the planet, but we do not disqualify non-organic ingredients.
Although many of our products do not contain soy or nuts, none of our products are certified nut or soy free. As always, we encourage customers who have serious allergies to consult a doctor or conduct a patch test before using any product.
To learn more about our ingredients, please visit our Ingredient Glossary.
Yes, Rose Inc products are formulated to be gluten-free but may be manufactured in a facility that processes gluten products.
Rosie
Huntington-Whiteley is a high-profile model who is also the founder and Chief
Creative Officer of Rose Inc. Her experience working daily with beauty
professionals in makeup, skin and hair fuelled her interest in innovative clean
ingredients, sustainable solutions and high-performance, non-comedogenic
formulations. As editor and founder of editorial destination Rose Inc, she has
built a community that bridges beauty professionals and conscious, committed
beauty enthusiasts.
Rosie partnered with Amyris because of the
biotechnology company's history of delivering value and quality while operating
with authenticity and transparency. She was confident Amyris would successfully
unite their shared values in one brand.
Amyris is the world’s leading manufacturer of
sustainable ingredients made with synthetic biology. Using sugarcane
fermentation, they convert basic plant sugars into rare bioidentical molecules
(molecules that mimic those found naturally in the body).
While Amyris supplies these proprietary ingredients
to high-profile beauty brands, they saw an opportunity to maximize their
potential by evolving them into unrivalled skincare formulas. With the success
of Biossance and Pipette, they launched Rose Inc to demonstrate the power of
sugarcane fermentation in skincare-infused colour and sensual skincare formulas.
We're committed to being light on packaging and heavy on sustainability. Here's where we stand:
- Refillable packaging
- Recyclable glass bottles
- 25%+ post-consumer recycled plastic in products
- FSC-certified paper cartons made with 30% hemp
- Cartons printed with soy-based ink
- Labels manufactured with 90% post-consumer recycled plastic line
Please visit our sustainability page for more on sustainability and recycling at Rose Inc.
An intensely hydrating treatment that restores pillowy bounce to lips.
An intensely hydrating treatment that restores pillowy bounce to lips.
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
A hydrating cream that brightens and blurs with a radiant...
Creamy lipstick that plumps the lips while drenching delicate skin...
Besotted
Beige pink
Hypnotic
Sandy beige
Poetic
Muted coral
Enigmatic
Terracotta pink
Persuasive
Warm rose
Graceful
Golden brown
Poised
Deep brick
Demure
Cool blush
Intuitive
Deep mauve
Eloquent
Soft plum
Besotted
Beige pink
Creamy lipstick that plumps the lips while drenching delicate skin...
A powerful hydrating serum that instantly brightens the complexion with...
A powerful hydrating serum that instantly brightens the complexion with...
Two mini versions of our bestselling shades and one limited...
Two mini versions of our bestselling shades and one limited...
A conditioning pomade-serum hybrid that volumizes and grooms for expertly shaped brows.
A conditioning pomade-serum hybrid that volumizes and grooms for expertly shaped brows.
An angled brush designed for control and seamless blending along...
An angled brush designed for control and seamless blending along...
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