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Softlight Skin-Smoothing Liquid Foundation
A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
Deep with Neutral Red Undertone
28W
Deep with Warm Golden Undertone
27C
Deep with Cool Red Undertone
26N
Deep with Cool Red Undertone
25W
Deep with Warm Golden Undertone
24W
Medium-Deep with Warm Olive Undertone
23C
Medium-Deep with Cool Pink Undertone
22N
Medium-Deep with Neutral Undertone
21W
Medium-Deep with Neutral Undertone
20N
Medium-Deep with Neutral Golden Undertone
19N
Medium-Deep with Neutral Undertone
18W
Medium-Deep with Warm Golden Undertone
17C
Medium with Cool Pink Undertone
16W
Medium with Warm Olive Undertone
15N
Medium with Neutral Golden Undertone
14W
Medium with Warm Peach Undertone
13N
Medium with Neutral Undertone
12C
Medium with Cool Neutral Undertone
11W
Medium with Warm Golden Undertone
10N
Light-Medium with Neutral Olive Undertone
9W
Light-Medium with Warm Peach Undertone
8N
Light with Neutral Undertone
7C
Light with Cool Pink Undertone
6W
Light with Warm Golden Undertone
5N
Light with Neutral Undertone
4W
Light with Warm Golden Undertone
3N
Fair with Neutral Undertone
2N
Fair with Neutral Olive Undertone
1C
Fair with Cool Pink Undertone
31N
Deep with Neutral Undertone
Softlight Skin-Smoothing Liquid Foundation
Medium Coverage, brightening, balancing
Cream Blush Refillable Cheek &
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Cream Blush Refillable Cheek & Lip Color
Brightening, blurring and longwearing
Softlight Luminous Hydrating Concealer
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Softlight Luminous Hydrating Concealer
Medium coverage, brightening, blurring
Skin Enhance Luminous Tinted Serum
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Skin Enhance Luminous Tinted Serum
Sheer Coverage, illuminating, hydrating
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Softlight Skin-Smoothing Liquid Foundation
A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
Deep with Neutral Red Undertone
28W
Deep with Warm Golden Undertone
27C
Deep with Cool Red Undertone
26N
Deep with Cool Red Undertone
25W
Deep with Warm Golden Undertone
24W
Medium-Deep with Warm Olive Undertone
23C
Medium-Deep with Cool Pink Undertone
22N
Medium-Deep with Neutral Undertone
21W
Medium-Deep with Neutral Undertone
20N
Medium-Deep with Neutral Golden Undertone
19N
Medium-Deep with Neutral Undertone
18W
Medium-Deep with Warm Golden Undertone
17C
Medium with Cool Pink Undertone
16W
Medium with Warm Olive Undertone
15N
Medium with Neutral Golden Undertone
14W
Medium with Warm Peach Undertone
13N
Medium with Neutral Undertone
12C
Medium with Cool Neutral Undertone
11W
Medium with Warm Golden Undertone
10N
Light-Medium with Neutral Olive Undertone
9W
Light-Medium with Warm Peach Undertone
8N
Light with Neutral Undertone
7C
Light with Cool Pink Undertone
6W
Light with Warm Golden Undertone
5N
Light with Neutral Undertone
4W
Light with Warm Golden Undertone
3N
Fair with Neutral Undertone
2N
Fair with Neutral Olive Undertone
1C
Fair with Cool Pink Undertone
31N
Deep with Neutral Undertone
Softlight Skin-Smoothing Liquid Foundation
Medium Coverage, brightening, balancing
Cream Blush Refillable Cheek &
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Cream Blush Refillable Cheek & Lip Color
Brightening, blurring and longwearing
Radiant Reveal Brightening Serum
A powerful hydrating serum that instantly brightens the complexion with...
Radiant Reveal Brightening Serum
Hydrating, illuminating and non-comedogenic
Solar Infusion Soft-Focus Cream Bronzer
A mistake-proof bronzer that instantly warms the complexion while blurring...
Capri
Deep
Seychelles
Medium-deep
Kauai
Medium
Parrot Cay
Light
Capri
Deep
Solar Infusion Soft-Focus Cream Bronzer
Smoothing, antioxidant-rich and non-comedogenic
Solar Radiance Hydrating Cream Highlighter
A velvet-soft cream that illuminates the complexion while smoothing the...
Lustrous
Rich copper
Glancing
Rosy bronze
Prismatic
Warm gold
Opalescent
Cool pink
Brilliant
Pearl
Lustrous
Rich copper
Solar Radiance Hydrating Cream Highlighter
Illuminating, smoothing and non-comedogenic
Satin Lip Color Rich Refillable
Creamy lipstick that plumps the lips while drenching delicate skin...
Besotted
Beige pink
Hypnotic
Sandy beige
Poetic
Muted coral
Enigmatic
Terracotta pink
Persuasive
Warm rose
Graceful
Golden brown
Poised
Deep brick
Demure
Cool blush
Intuitive
Deep mauve
Eloquent
Soft plum
Besotted
Beige pink
Satin Lip Color Rich Refillable Lipstick
Line-blurring, plumping and softening
Lip Treatment Hydrating Lip Balm
An intensely hydrating treatment that restores pillowy bounce to lips.
Lip Treatment Hydrating Lip Balm
Plush, conditioning and replenishing
Skin Enhance Luminous Tinted Serum
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Skin Enhance Luminous Tinted Serum
Sheer Coverage, illuminating, hydrating
Number 3 Foundation Brush
An angled brush designed for control and seamless blending along...
Number 3 Foundation Brush
Blending, diffusing and vegan
Hydration Replenish Microencapsulated Moisturizer
A next-generation moisturizer that delivers a burst of intense hydration.
Hydration Replenish Microencapsulated Moisturizer
Brightening, firming and balancing
Lip Cream Weightless Matte Color
A whipped, cashmere-soft cream that delivers buildable opaque color with...
Count the Ways
Beige pink
Kiss and Part
Blush pink
Ever Loved
Melon pink
Of Stars
Cool pink
Dreamed You
Warm rose
A Glimpse
Cool mauve
Two Were One
Rose brown
Love Beckons
Wine red
Then I Knew
Plum berry
Their Union
Vivid pink
Mortal Flame
Fiery red
Count the Ways
Beige pink
Lip Cream Weightless Matte Color
Diffused, smoothing, and pigment-rich
Uplifting & Balancing Signature Candle
A sensuous candle featuring the signature Rose Inc scent.
Uplifting & Balancing Signature Candle
Aromatic, serene and sustainable
Satin & Shimmer Duet Eyeshadow
A pair of pigment-rich eyeshadows that visibly smooth delicate skin.
Satin Copper/Copper Shimmer
Satin Cocoa/White Gold Shimmer
Satin Plum/Lavender Shimmer
Satin Olive/Khaki Shimmer
Satin Copper/Copper Shimmer
Satin & Shimmer Duet Eyeshadow
Pigment-rich, lustrous and versatile
Brow Renew Enriched Tinted Shaping
A tinted gel that conditions, volumizes and grooms for expertly...
FILL 05
Dark Brown
FILL 04
Medium Brown
FILL 03
Auburn
FILL 02
Warm Blonde
FILL 05
Dark Brown
Brow Renew Enriched Tinted Shaping Gel
Volumizing, grooming and conditioning
Micellar Makeup Remover
A barrier-protecting micellar cleansing gel-cream that dissolves makeup and pollution.
Micellar Makeup Remover
Cleansing, barrier-protecting and anti-pollution
Skin Clarity Gentle Exfoliating Cleanser
A daily hydrating formula that unclogs pores without the tight,...
Skin Clarity Gentle Exfoliating Cleanser
Clarifying, hydrating and polishing
Number 7 Fan Eyeshadow Brush
A petite, flexible fan brush designed to effortlessly sweep shimmer...
Number 7 Fan Eyeshadow Brush
Diffusing, flexible and vegan
Softlight Luminous Hydrating Concealer
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Softlight Luminous Hydrating Concealer
Medium coverage, brightening, blurring
Number 1 Concealer Brush
A customized concealer brush with a unique curve engineered for...
Number 1 Concealer Brush
Precise, effortless and vegan
Number 4 Dual-Ended Concealer Brush
A bespoke two-in-one concealer brush with ends designed for targeted...
Number 4 Dual-Ended Concealer Brush
Precise, diffusing and vegan
Cream Blush Refillable Cheek &
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Cream Blush Refillable Cheek & Lip Color Refill
Brightening, blurring and refillable
Satin Lip Color Rich Refillable
Creamy lipstick that plumps the lips while drenching delicate skin...
Besotted
Beige pink
Hypnotic
Sandy beige
Poetic
Muted coral
Enigmatic
Terracotta pink
Persuasive
Warm rose
Graceful
Golden brown
Poised
Deep brick
Demure
Cool blush
Intuitive
Deep mauve
Eloquent
Soft plum
Besotted
Beige pink
Satin Lip Color Rich Refillable Lipstick Refill
Line-blurring, plumping and softening
Number 5 Bronzer Brush
A dual-fiber brush designed for buffing and stippling cream bronzer...
Number 5 Bronzer Brush
Buffing, seamless and vegan
Number 6 Highlighter Brush
A petite dual-fiber brush that delivers seamless cream highlighter application.Â
Number 6 Highlighter Brush
Sweeping, effortless and vegan
Number 8 Dual-Ended Eyeshadow Brush
A dual-ended brush with densely packed bristles for creating custom...
Number 8 Dual-Ended Eyeshadow Brush
Targeted, sculpting and vegan
Ultra-Black Lash Lift Serum Mascara
A rich, glossy mascara that lengthens, lifts and fortifies lashes.
Ultra-Black Lash Lift Serum Mascara
Lifting, lengthening and fortifying
Eyelash Curler
An essential eyelash curler with an ergonomic handle for maximum...
Eyelash Curler
Lifting, effortless and universal
Eye Revival Brightening Eye Cream
A pearlescent cream that diminishes the appearance of dark circles...
Eye Revival Brightening Eye Cream
Brightening, depuffing and hydrating
Cooling Spheres Facial Massager Duo
Two cooling facial massagers that support lymphatic drainage to visibly...
Cooling Spheres Facial Massager Duo
Depuffing, calming and brightening
Resurfacing & Balancing Body Polish
An indulgent body exfoliator that nourishes the skin and spirit....
Resurfacing & Balancing Body Polish
Exfoliating, detoxifying and relaxing
Illuminating & Balancing Body Oil
A luxurious oil that deeply moisturizes and creates a calmer...
Illuminating & Balancing Body Oil
Moisturizing, brightening and calming
Replenishing & Balancing Body Lotion
A decadent body lotion that drenches skin in moisture and...
Replenishing & Balancing Body Lotion
Hydrating, lightweight and uplifting
Makeup Brush Cylinder Case
A vegan leather cylinder designed to hold and protect makeup...
Makeup Brush Cylinder Case
Solar Radiance Hydrating Cream Highlighter
A velvet-soft cream that illuminates the complexion while smoothing the...
Lustrous
Rich copper
Glancing
Rosy bronze
Prismatic
Warm gold
Opalescent
Cool pink
Brilliant
Pearl
Lustrous
Rich copper
Solar Radiance Hydrating Cream Highlighter Refill
Illuminating, smoothing and non-comedogenic
Brow Renew Enriched Clear Shaping
A conditioning pomade-serum hybrid that volumizes and grooms for expertly shaped brows.
Brow Renew Enriched Clear Shaping Gel
Volumizing, grooming and conditioning
Structured Beauty Clutch
A luxe vegan leather clutch designed to hold Rose Inc...
Structured Beauty Clutch
Luxe vegan leather
Reusable Cosmetic Rounds Made With
These naturally antibacterial rounds replace makeup wipes and disposable cotton...
Reusable Cosmetic Rounds Made With Organic Bamboo Cotton
Antibacterial, gentle and exfoliating
Skin Resolution Clarifying Toner
An alcohol-free daily toner that purifies, exfoliates and brightens to...
Skin Resolution Clarifying Toner
Purifying, brightening and exfoliating
Mini Makeup Mirror
A petite compact mirror encased in a vegan leather...
Mini Makeup Mirror
A petite compact mirror
Travel Size Brow Renew Enriched
A tinted conditioning gel that volumizes and grooms for expertly...
Travel Size Brow Renew Enriched Clear Shaping Gel
Volumizing, grooming and conditioning
Travel Size Ultra-Black Lash Lift
A rich, glossy mascara that lengthens, lifts and fortifies lashes....
Travel Size Ultra-Black Lash Lift Serum Mascara
Lifting, lengthening and fortifying
Travel Size Skin Clarity Gentle
A daily hydrating formula that unclogs pores without the tight,...
Travel Size Skin Clarity Gentle Exfoliating Cleanser
Clarifying, hydrating and polishing
Travel Size Hydration Replenish Microencapsulated
A next-generation moisturizer that delivers a burst of intense hydration.
Travel Size Hydration Replenish Microencapsulated Moisturizer
Brightening, firming and balancing
Travel Size Skin Resolution Clarifying
An alcohol-free daily toner that purifies, exfoliates and brightens to...
Travel Size Skin Resolution Clarifying Toner
Purifying, brightening and exfoliating
Travel Size Radiant Reveal Brightening
A powerful hydrating serum that instantly brightens the complexion with...
Travel Size Radiant Reveal Brightening Serum
Hydrating, illuminating and non-comedogenic
Satin Eyeshadow Refill
A pigment-rich cream shadow that visibly smooths delicate skin while...
Satin Copper
Rich red copper
Satin Cocoa
Neutral brown
Satin Plum
Deep cool purple
Satin Olive
Dark green
Satin Copper
Rich red copper
Satin Eyeshadow Refill
Pigment-rich, lustrous and versatile
Shop all clean beauty products from Rose Inc, a clean beauty brand founded by Rosie Huntington-Whiteley. From bestselling makeup to non-comedogenic skincare, all clean beauty products by Rose Inc are vegan, cruelty-free and sustainable. Just added: Softlight Skin-Smoothing Liquid Foundation, a medium-buildable, weightless foundation powered by skincare. This oil-controlling, hydrating formula is one of the best foundations for all skin types because it's bioengineered to adapt to skin types and concerns. The best foundations minimize the look of redness and pores while delivering a smooth, seamless finish — and this semi-matte foundation does just that. Lip Treatment Hydrating Lip Balm and Lip Cream Weightless Matte Color are two high-performance lip formulas featuring hemi-squalane for non-sticky, silicone-free slip and glide. Multipurpose Lip Treatment Hydrating Lip Balm deeply hydrates dry lips while doubling as a lip mask at night. It’s formulated with plant EGF (epidermal growth factor) to improve elasticity and the look of lip lines. It’s a great hydrating lip balm to apply before lip color or after as a glossy top coat. New Lip Cream Weightless Matte Color is a pigment-rich, transfer-proof lip color with a diffused-matte finish that retains moisture and staying power so it won’t crack or flake. Discover new clean beauty from our eye collection featuring Ultra-Black Lash Lift Serum Mascara and Satin & Shimmer Duet Eyeshadow. Ultra-Black Lash Lift Serum Mascara is a squalane-infused lengthening mascara that lifts and fortifies lashes. Pair with Rose Inc Eyelash Curler and Satin & Shimmer Duet Eyeshadow, a refillable eyeshadow duo with a cream eyeshadow and pressed powder eyeshadow, to create multidimensional looks from a sheer wash of color to smoky eye. Use the new Number 7 Eyeshadow Fan Brush and Number 8 Dual-Ended Eyeshadow Brush for effortless application and expert results. Removing makeup is just as easy as applying it with refillable Micellar Makeup Remover, a protective gel-cream micellar cleanser that dissolves makeup and impurities. Formulated for dry skin and sensitive skin, this gentle makeup remover is one of the best micellar cleansers for all skin types. These new arrivals join bestsellers like our hydrating concealer Softlight Luminous Hydrating Concealer that brightens and blurs, and Skin Enhance Luminous Tinted Serum, a hydrating skin tint that evens skin tone for a filter-like effect. Effortlessly add color with Rose Inc Cream Blush Refillable Cheek & Lip Color, Solar Infusion Soft-Focus Cream Bronzer and Solar Radiance Hydrating Cream Highlighter. Choose from matte lip crayon Lip Sculpt Amplifying Lip Color or Satin Lip Color Rich Refillable Lipstick to moisturize lips with lasting color. Whether you prefer a minimal or more robust routine, our non-comedogenic clean skincare formulas are multipurpose to help streamline your clean beauty routine. New to the collection is reef-safe Rose Inc Solar Power Luminous SPF 30 Serum, a 100% mineral, non-comedogenic daily sunscreen that provides broad-spectrum SPF 30 protection with the benefits of a serum and no white cast. Our alcohol-free face toner Skin Resolution Clarifying Toner is one of the best facial toners for acne-prone skin. Follow with depuffing eye cream Eye Revival Brightening Eye to brighten dark undereye circles vitamin C serum Radiant Reveal Brightening Serum and Hydration Replenish Microencapsulated Moisturizer for a lasting glow. Taking your entire Rose Inc skincare routine is easy with our travel sizes, available for all skincare formulas, plus our lengthening mascara and clear brow gel. To enhance your clean beauty routine, Rose Inc has a curated line of makeup and skincare accessories including custom-designed Rose Inc makeup brushes, Makeup Brush Cylinder Case, Cooling Spheres Facial Massager Duo, Structured Beauty Clutch, Mini Makeup Mirror and Reusable Cosmetic Rounds made with organic bamboo cotton. For those looking for great gifts, Rose Inc offers the Satin Lip Color VIP box which comes with full size lipsticks in all 10 shades as well as the Discovery Set, a great starter set for those who are new to Rose Inc.
