Shop all clean beauty products from Rose Inc, a clean beauty brand founded by Rosie Huntington-Whiteley. From bestselling makeup to non-comedogenic skincare, all clean beauty products by Rose Inc are vegan, cruelty-free and sustainable. Just added: Softlight Skin-Smoothing Liquid Foundation, a medium-buildable, weightless foundation powered by skincare. This oil-controlling, hydrating formula is one of the best foundations for all skin types because it's bioengineered to adapt to skin types and concerns. The best foundations minimize the look of redness and pores while delivering a smooth, seamless finish — and this semi-matte foundation does just that. Lip Treatment Hydrating Lip Balm and Lip Cream Weightless Matte Color are two high-performance lip formulas featuring hemi-squalane for non-sticky, silicone-free slip and glide. Multipurpose Lip Treatment Hydrating Lip Balm deeply hydrates dry lips while doubling as a lip mask at night. It’s formulated with plant EGF (epidermal growth factor) to improve elasticity and the look of lip lines. It’s a great hydrating lip balm to apply before lip color or after as a glossy top coat. New Lip Cream Weightless Matte Color is a pigment-rich, transfer-proof lip color with a diffused-matte finish that retains moisture and staying power so it won’t crack or flake. Discover new clean beauty from our eye collection featuring Ultra-Black Lash Lift Serum Mascara and Satin & Shimmer Duet Eyeshadow. Ultra-Black Lash Lift Serum Mascara is a squalane-infused lengthening mascara that lifts and fortifies lashes. Pair with Rose Inc Eyelash Curler and Satin & Shimmer Duet Eyeshadow, a refillable eyeshadow duo with a cream eyeshadow and pressed powder eyeshadow, to create multidimensional looks from a sheer wash of color to smoky eye. Use the new Number 7 Eyeshadow Fan Brush and Number 8 Dual-Ended Eyeshadow Brush for effortless application and expert results. Removing makeup is just as easy as applying it with refillable Micellar Makeup Remover, a protective gel-cream micellar cleanser that dissolves makeup and impurities. Formulated for dry skin and sensitive skin, this gentle makeup remover is one of the best micellar cleansers for all skin types. These new arrivals join bestsellers like our hydrating concealer Softlight Luminous Hydrating Concealer that brightens and blurs, and Skin Enhance Luminous Tinted Serum, a hydrating skin tint that evens skin tone for a filter-like effect. Effortlessly add color with Rose Inc Cream Blush Refillable Cheek & Lip Color, Solar Infusion Soft-Focus Cream Bronzer and Solar Radiance Hydrating Cream Highlighter. Choose from matte lip crayon Lip Sculpt Amplifying Lip Color or Satin Lip Color Rich Refillable Lipstick to moisturize lips with lasting color. Whether you prefer a minimal or more robust routine, our non-comedogenic clean skincare formulas are multipurpose to help streamline your clean beauty routine. New to the collection is reef-safe Rose Inc Solar Power Luminous SPF 30 Serum, a 100% mineral, non-comedogenic daily sunscreen that provides broad-spectrum SPF 30 protection with the benefits of a serum and no white cast. Our alcohol-free face toner Skin Resolution Clarifying Toner is one of the best facial toners for acne-prone skin. Follow with depuffing eye cream Eye Revival Brightening Eye to brighten dark undereye circles vitamin C serum Radiant Reveal Brightening Serum and Hydration Replenish Microencapsulated Moisturizer for a lasting glow. Taking your entire Rose Inc skincare routine is easy with our travel sizes, available for all skincare formulas, plus our lengthening mascara and clear brow gel. To enhance your clean beauty routine, Rose Inc has a curated line of makeup and skincare accessories including custom-designed Rose Inc makeup brushes, Makeup Brush Cylinder Case, Cooling Spheres Facial Massager Duo, Structured Beauty Clutch, Mini Makeup Mirror and Reusable Cosmetic Rounds made with organic bamboo cotton. For those looking for great gifts, Rose Inc offers the Satin Lip Color VIP box which comes with full size lipsticks in all 10 shades as well as the Discovery Set, a great starter set for those who are new to Rose Inc.
Besotted
Beige pink
Satin Copper
Rich red copper
White Gold Shimmer
Light gold with pearl