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Softlight Skin-Smoothing Liquid Foundation
A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
Deep with Neutral Red Undertone
28W
Deep with Warm Golden Undertone
27C
Deep with Cool Red Undertone
26N
Deep with Cool Red Undertone
25W
Deep with Warm Golden Undertone
24W
Medium-Deep with Warm Olive Undertone
23C
Medium-Deep with Cool Pink Undertone
22N
Medium-Deep with Neutral Undertone
21W
Medium-Deep with Neutral Undertone
20N
Medium-Deep with Neutral Golden Undertone
19N
Medium-Deep with Neutral Undertone
18W
Medium-Deep with Warm Golden Undertone
17C
Medium with Cool Pink Undertone
16W
Medium with Warm Olive Undertone
31N
Deep with Neutral Undertone
Original price:
$54Current price: $54
Softlight Skin-Smoothing Liquid Foundation
A medium-buildable foundation with a smooth, soft-matte finish.
Current price:
$54
Cream Blush Refillable Cheek &
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Hydrangea
Light cool pink
Original price:
$32Current price: $32
Cream Blush Refillable Cheek & Lip Color
A hydrating cream that brightens and blurs with...
Current price:
$32
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Softlight Luminous Hydrating Concealer
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Current price: $30
Softlight Luminous Hydrating Concealer
Medium coverage, brightening, blurring
Current price:
$30
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Skin Enhance Luminous Tinted Serum
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Current price: $49
Skin Enhance Luminous Tinted Serum
Sheer Coverage, illuminating, hydrating
Current price:
$49
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Popular Products
CLEAN BEAUTY POWERED BY SCIENCE.
Rose Inc leverages sustainable innovation and nearly two decades of experience in the makeup chair. The result is indulgent color and skincare that outperforms in every category.
PERFORMANCE
We take a dual approach to beauty, delivering instant results with lasting skincare benefits. Each formula challenges clean stereotypes with saturated color, visible luminosity and clinically proven results.
"Time is a luxury, so these products create an instant effect with ease."
-Rosie Huntington-Whiteley
With multiple benefits, our products free up space on shelves and in landfills. Their effortless application also frees up time in beauty routines.
"Time is a luxury, so these products create an instant effect with ease."
-Rosie Huntington-Whiteley
With multiple benefits, our products free up space on shelves and in landfills. Their effortless application also frees up time in beauty routines.
Ingredients
We’re a clean brand, but our focus is on what goes into our formulas — not the 2,000 ingredients we leave out. We rely on clean active ingredients that deliver visible skincare benefits.
· 5 proprietary bioengineered botanical ingredients
· Skin-beneficial ingredients derived from plants
· Products clinically tested for visible results
· Safe synthetic ingredients that meet rigorous standards
"As someone who suffers from skin challenges, I know the importance of ingredients that deliver."
-Rosie Huntington-Whiteley
· 5 proprietary bioengineered botanical ingredients
· Skin-beneficial ingredients derived from plants
· Products clinically tested for visible results
· Safe synthetic ingredients that meet rigorous standards
"As someone who suffers from skin challenges, I know the importance of ingredients that deliver."
-Rosie Huntington-Whiteley
While we value form as well as function, our commitment is to sustainability. Recycled and recyclable materials pair with thoughtful design to put environmental benefits before opulent packaging.
25%+
POST-CONSUMER RECYCLED PLASTIC
Sustainable packaging also includes FSC-certified paper cartons made with 30% hemp and rinse-off labels manufactured with a 90% PCR liner.
100%
VEGAN AND CRUELTY-FREE
Rose Inc is Leaping Bunny certified. No animals are harmed in the making of Rose Inc products.
25%+
POST-CONSUMER RECYCLED PLASTIC
Sustainable packaging also includes FSC-certified paper cartons made with 30% hemp and rinse-off labels manufactured with a 90% PCR liner.
100%
VEGAN AND CRUELTY-FREE
Rose Inc is Leaping Bunny certified. No animals are harmed in the making of Rose Inc products.