A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
Deep with Neutral Red Undertone
28W
Deep with Warm Golden Undertone
27C
Deep with Cool Red Undertone
26N
Deep with Cool Red Undertone
25W
Deep with Warm Golden Undertone
24W
Medium-Deep with Warm Olive Undertone
23C
Medium-Deep with Cool Pink Undertone
22N
Medium-Deep with Neutral Undertone
21W
Medium-Deep with Neutral Undertone
20N
Medium-Deep with Neutral Golden Undertone
19N
Medium-Deep with Neutral Undertone
18W
Medium-Deep with Warm Golden Undertone
17C
Medium with Cool Pink Undertone
16W
Medium with Warm Olive Undertone
15N
Medium with Neutral Golden Undertone
14W
Medium with Warm Peach Undertone
13N
Medium with Neutral Undertone
12C
Medium with Cool Neutral Undertone
11W
Medium with Warm Golden Undertone
10N
Light-Medium with Neutral Olive Undertone
9W
Light-Medium with Warm Peach Undertone
8N
Light with Neutral Undertone
7C
Light with Cool Pink Undertone
6W
Light with Warm Golden Undertone
5N
Light with Neutral Undertone
4W
Light with Warm Golden Undertone
3N
Fair with Neutral Undertone
2N
Fair with Neutral Olive Undertone
1C
Fair with Cool Pink Undertone
31N
Deep with Neutral Undertone
Medium Coverage, brightening, balancing
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Brightening, blurring and longwearing
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Medium coverage, brightening, blurring
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Sheer Coverage, illuminating, hydrating
For celebrity makeup artists such as Min Min Ma and Gita Bass, having clients arrive at the makeup chair with chapped lips is all too common, especially in the wintertime when the lips are more prone to drying out. Applying makeup on dry lips, however, is rife with problems. A smooth, well-hydrated canvas is required for application. This is why knowing how to plump lips is an essential skill in any makeup artist's tool belt.
Luckily, implementing a dry-lip-to-plump-lip protocol is something we all can do at home to revive dull, lackluster lips. It involves a few key steps — from moisture to makeup — that will get lips back to their pillowy selves.
Prep lips for our plumping makeup protocol (below) with this effective hydration strategy.
Keeping your lips looking their best, most plump selves starts from the inside out. Ma encourages her clients to stay hydrated throughout the day.
Next up in your lip-plumping protocol: lip exfoliation. "Exfoliating the lips is a great way to increase circulation to the lips and give a slight plumping effect," Bass says. "It also helps create a smooth base for lip products that can add to the plumping effect."
To do this, Ma says you can keep it really simple by using a wet, clean cloth to gently buff the dead skin off the lips. You can also exfoliate the lips with a lip scrub: gently rub it into the lip, then remove the excess with a damp cloth. Ma notes that some exfoliating lip products can leave residual beads around the lips, so cleansing might also be necessary.
Once you've exfoliated the lips, Bass recommends applying a rich lip balm to moisturize them. Ma points specifically to lip products that contain hyaluronic acid, which attracts moisture, leaving the lips looking and feeling smooth and hydrated.
If you're doing this step while getting ready, Bass suggests exfoliating and adding your balm first, letting your lips soak up the moisture while you apply the rest of your makeup. This way, by the time you’re ready to swipe on lipstick, your lips will look and feel plumper than they did before.
Bass also suggests adding lip masks to your lip-plumping arsenal as a bonus step. "Lip masks are also a great way to naturally plump lips and help minimize any fine lines or wrinkles around the mouth, which can make them look smaller," she says.
Gently tissue off excess balm and follow the steps below for a fuller effect.
If you want to make your lips look full and pillowy, Ma suggests lighter lip colors, like nudes and light taupes.
Another lip-plumping hack both Ma and Bass love is adding a bit of highlighter (the kind you typically add to the top of your cheekbones) to the lip's cupid's bow. "The highlighter is a little bit lighter [in color], so it makes the lips look fuller," Ma says.
Bass isn't a fan of exaggerated lip liner, so she offers a more natural-looking way. "I like to cheat the lip line a little just around the cupid's bow and slightly under the center of the bottom lip, and then keep the rest of the liner just outside the natural lip line," Bass explains. "This helps to lift the lip and make them look fuller without giving an unnatural swollen effect."
As far as color, Ma recommends opting for a nude lip liner that is one or two shades darker than your lips.
To top things off, Bass also suggests adding a bit of lip gloss only in the center of the lips, which creates a plumping effect.
These naturally antibacterial rounds replace makeup wipes and disposable cotton...
Antibacterial, gentle and exfoliating
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Brightening, blurring and longwearing
An intensely hydrating treatment that restores pillowy bounce to lips.
An intensely hydrating treatment that restores pillowy bounce to lips.
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
A hydrating cream that brightens and blurs with a radiant...
Creamy lipstick that plumps the lips while drenching delicate skin...
Besotted
Beige pink
Hypnotic
Sandy beige
Poetic
Muted coral
Enigmatic
Terracotta pink
Persuasive
Warm rose
Graceful
Golden brown
Poised
Deep brick
Demure
Cool blush
Intuitive
Deep mauve
Eloquent
Soft plum
Besotted
Beige pink
Creamy lipstick that plumps the lips while drenching delicate skin...
A powerful hydrating serum that instantly brightens the complexion with...
A powerful hydrating serum that instantly brightens the complexion with...
Two mini versions of our bestselling shades and one limited...
Two mini versions of our bestselling shades and one limited...
A conditioning pomade-serum hybrid that volumizes and grooms for expertly shaped brows.
A conditioning pomade-serum hybrid that volumizes and grooms for expertly shaped brows.
An angled brush designed for control and seamless blending along...
An angled brush designed for control and seamless blending along...
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