The Secret to Layering Tinted Serum and Concealer Flawlessly
Master the perfect application technique in four steps
A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
Deep with Neutral Red Undertone
28W
Deep with Warm Golden Undertone
27C
Deep with Cool Red Undertone
26N
Deep with Cool Red Undertone
25W
Deep with Warm Golden Undertone
24W
Medium-Deep with Warm Olive Undertone
23C
Medium-Deep with Cool Pink Undertone
22N
Medium-Deep with Neutral Undertone
21W
Medium-Deep with Neutral Undertone
20N
Medium-Deep with Neutral Golden Undertone
19N
Medium-Deep with Neutral Undertone
18W
Medium-Deep with Warm Golden Undertone
17C
Medium with Cool Pink Undertone
16W
Medium with Warm Olive Undertone
15N
Medium with Neutral Golden Undertone
14W
Medium with Warm Peach Undertone
13N
Medium with Neutral Undertone
12C
Medium with Cool Neutral Undertone
11W
Medium with Warm Golden Undertone
10N
Light-Medium with Neutral Olive Undertone
9W
Light-Medium with Warm Peach Undertone
8N
Light with Neutral Undertone
7C
Light with Cool Pink Undertone
6W
Light with Warm Golden Undertone
5N
Light with Neutral Undertone
4W
Light with Warm Golden Undertone
3N
Fair with Neutral Undertone
2N
Fair with Neutral Olive Undertone
1C
Fair with Cool Pink Undertone
31N
Deep with Neutral Undertone
Medium Coverage, brightening, balancing
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Brightening, blurring and longwearing
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Medium coverage, brightening, blurring
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Sheer Coverage, illuminating, hydrating
If you’re on the hunt for a way to get the maximum length out of your natural lashes and give your eyes a more opened-up look, it’s time to hone your eyelash-curling skills. "It lifts lashes from the root and makes any mascara look better," says celebrity makeup artist Lisa Aharon.
Before curling your lashes, it’s important to ensure that they’re clean first. If you have leftover mascara or lash glue that's hardened and crusted on, makeup artist Nikki La Rose warns that your lashes could be at risk of breaking or being damaged. To prep them for curling, La Rose recommends taking a Q-tip soaked with micellar water and gently running it above and below the lashes.
There are a couple of different mirror angles that will help you curl your eyelashes. Aharon recommends looking straight into a mirror, whereas La Rose explains that looking slightly down into a mirror at an angle can be more comfortable for beginners. There’s no right or wrong way to look into a mirror while curling your eyelashes, though; do what feels the most comfortable for you.
Next, open your eyelash curler and place your top eyelashes on the eyelash pad. "Wiggle and adjust it until you've got all your lashes in position," Aharon says. "Then close slightly with a firm grip, but don't squeeze until you've made sure you don't have skin." Pro tip from La Rose: Ensure you're curling at the base of the lashes and as close as possible to the lash line for best results.
Investing in a good quality eyelash curler is also key. Aharon recommends opting for one that is comfortable and easy to position on the eyes, has a large opening and features a squishy eyelash pad. A silicone eyelash pad that's not too soft or hard is ideal as it won't cause lash breakage and enables lashes will be curled without kinks or crimps. Rose Inc’s new Eyelash Curler checks all those boxes with the added benefits of an ergonomic handle and a thoughtfully designed curve, suitable for all eye shapes.
Once you’ve ensured you’re not pinching any skin, give the lash curler a few light squeezes instead of one hard one. “This will ensure a softer bend rather than a 90-degree sharp angle," Aharon says. La Rose suggests gently wiggling the lash curler back and forth and up and down as you hold the squeeze to give the lashes a 3-D curl instead of a sharp crimp. No matter what maneuvers you opt for, be sure not to tug too hard on your eyelashes or eyelids.
Once your lashes are curled, Aharon says you can go in and apply your favorite mascara. "I prefer curling them before [applying mascara] to avoid the curler sticking to the lashes and potentially pulling them out," she says.
Another little-known fact? How you apply mascara can also impact the curl. "Make sure you're getting that wand into the root of your lashes," La Rose says. Starting at the root, wiggle the mascara wand back and forth, pull up along the lashes and repeat until they’re all coated. This ensures lashes get covered from root to tip, which will help seal the curl.
If you’re opting for false lashes, La Rose says the reverse process is best. Whether using a strip lash or individual lashes, apply them first and then curl afterward. Doing so allows you to clamp the false lashes with your own lashes and curl them together so they blend seamlessly. If you have extremely straight lashes, though, she recommends curling your natural lashes first, then applying the false lashes and finishing it with one more curl to blend them together. Lastly, like with all beauty tools, ensure you clean your eyelash curler regularly to remove any makeup residue and bacteria.
A rich, glossy mascara that lengthens, lifts and fortifies lashes.
Lifting, lengthening and fortifying
An essential eyelash curler with an ergonomic handle for maximum...
Lifting, effortless and universal
Master the perfect application technique in four steps
Find the perfect Satin Lip Color and Cream Blush pairing to create your look
Get a summer glow all year long, sans UV rays
An intensely hydrating treatment that restores pillowy bounce to lips.
An intensely hydrating treatment that restores pillowy bounce to lips.
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
A hydrating cream that brightens and blurs with a radiant...
Creamy lipstick that plumps the lips while drenching delicate skin...
Besotted
Beige pink
Hypnotic
Sandy beige
Poetic
Muted coral
Enigmatic
Terracotta pink
Persuasive
Warm rose
Graceful
Golden brown
Poised
Deep brick
Demure
Cool blush
Intuitive
Deep mauve
Eloquent
Soft plum
Besotted
Beige pink
Creamy lipstick that plumps the lips while drenching delicate skin...
A powerful hydrating serum that instantly brightens the complexion with...
A powerful hydrating serum that instantly brightens the complexion with...
Two mini versions of our bestselling shades and one limited...
Two mini versions of our bestselling shades and one limited...
A conditioning pomade-serum hybrid that volumizes and grooms for expertly shaped brows.
A conditioning pomade-serum hybrid that volumizes and grooms for expertly shaped brows.
An angled brush designed for control and seamless blending along...
An angled brush designed for control and seamless blending along...
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