How 5 Top Female Flower Shop Owners Stay Inspired in Beauty and Business

• RI:How did you get into the floral business and what do you love most about working with flowers?
• DR:I was actually hired at a local flower shop as the customer service chick back in 2016. I had zero floral experience and was hired to answer phones and take orders. My co-workers taught me everything I know and my manager, Lisa, took me under her wing and became like a mentor to me. She started teaching me how to do weddings and I fell in love. I left the shop in 2019 and started Daisyhead! My favorite part about working with flowers is they are always given (or bought for yourself!) to make someone’s day better.
• RI:Each shade of Rose Inc’s Blush Divine Lip & Cheek Color takes its name from a different flower—Foxglove, Heliotrope, Azalea, Ophelia, Anemone and Dahlia. Which is your favorite?
• DR:My favorite is Anemone! The dark center is such a vibe. They make anything they’re added to a little more interesting.

• RI:Do you recall your first beauty memory?
• DR:The year was 2002. I was in seventh grade. My friend taught me how to put on eyeliner and she had the good kind; the dark charcoal pencil that wiped off with ease. I would put on eyeliner every morning when I got to school and wipe it off on the bus ride home. That was the year I fell in love with my big eyes.
• RI:What are your top five beauty essentials?
• DR:Maybelline Great Lash Mascara, Vaseline Lip Therapy Cocoa Butter Chapstick, Lime Crime Liquid Matte Lipstick (when I’m feeling spicy!), my Denman brush & water!

• RI:How did you get into the floral business and what do you love most about working with flowers?
• MB:I started working with flowers while working full-time in marketing. I felt a strong urge to use my hands and dive into a new creative outlet. Each day after work, I’d grab grocery store flowers and practice at home. Friends of mine started to support me by ordering and purchasing flowers; a college friend even asked me to create for her wedding! Their support and my love of designing lead me here now.
• RI:Each shade of Rose Inc’s Blush Divine Lip & Cheek Color takes its name from a different flower—Foxglove, Heliotrope, Azalea, Ophelia, Anemone and Dahlia. Which is your favorite?
• MB:I love Anemone. They’re strong and resilient. They open up huge and beautifully and they come in so many colors.

RI: Each shade of Rose Inc’s Blush Divine Lip & Cheek Color takes its name from a different flower—Foxglove, Heliotrope, Azalea, Ophelia, Anemone and Dahlia. Which is your favorite?

IM: The Dahlia is my favorite—the perfect color for my skin tone that can straddle day meetings and night parties!

RS: I love a Foxglove, but of the collection, I think the Ophelia is tone is gorgeous!

RI: Did you create any self-care rituals for yourself in the pandemic?

IM: When the shop was closed during the pandemic there were a few times Romy and I just opened up and made some vase arrangements, just to take some time and make things for ourselves. I also drank lots of delicious natural wine which I class as self-care.

RS: I don’t think I’m always the best at self-care—running a business can so often trump your best intentions for the evening! Making sure to schedule time off, go for long walks, swim in the sea...these things are all great resets in between the madness.

• RI:How did you get into the floral business and what do you love most about working with flowers?
• ASM:I worked as an event and video producer at media agencies like Complex and Refinery29 for over 12 years. I produced fashion shows, music videos, commercials, concerts, premieres and dinner parties that all required a floral element. After meeting with so many incredible florists and jumping in to help a few on-site, I caught the bug and fell in love with floral design. I love how meditative the art of floral styling can be. I also really enjoy experimenting with color. Playing off of the subtle hues of one bloom, I'll incorporate another flower that ties in perfectly; it almost feels like each flower is a brushstroke.
• RI:Each shade of Rose Inc’s Blush Divine Lip & Cheek Color takes its name from a different flower—Foxglove, Heliotrope, Azalea, Ophelia, Anemone and Dahlia. Which is your favorite?
• ASM:Dahlia is my favorite! Dahlia season is one of my favorite times of the year.

• RI:Do you recall your first beauty memory?
• ASM:I used to watch my mother get ready in the morning when I was very small. She used to receive a lipstick gift set when she purchased perfumes and I remember sneaking into her kit to try on her different lipsticks. That's the earliest memory I have.
• RI:When do you feel most confident in your beauty?
• ASM:I feel most confident in my beauty when I'm well-rested, hydrated and in an optimistic or excited mood. I also love when my nails are healthy and look great. Being a florist is rough on my hands, so showing them some extra love with cuticle oil and a pretty manicure goes a long way in making me feel confident.