Collections
Product Type
Filter
- SHOP
- EXPLORE
Collections
- New
- Bestsellers
- Sets
Product Type
- Makeup
- Skincare
- Brushes/Tools
- Travel
Filter
- By Benefit
-
Top Sellers
Shop all
About US
- OUR STORY
- INGREDIENTS
- SUSTAINABILITY
- RECYCLING GUIDE
Editorial
- New
- Profile
- Education
- Tutorial
- RHW SHORTLIST
Search By Category
Popular Searches
Softlight Skin-Smoothing Liquid Foundation
A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
Deep with Neutral Red Undertone
28W
Deep with Warm Golden Undertone
27C
Deep with Cool Red Undertone
26N
Deep with Cool Red Undertone
25W
Deep with Warm Golden Undertone
24W
Medium-Deep with Warm Olive Undertone
23C
Medium-Deep with Cool Pink Undertone
22N
Medium-Deep with Neutral Undertone
21W
Medium-Deep with Neutral Undertone
20N
Medium-Deep with Neutral Golden Undertone
19N
Medium-Deep with Neutral Undertone
18W
Medium-Deep with Warm Golden Undertone
17C
Medium with Cool Pink Undertone
16W
Medium with Warm Olive Undertone
15N
Medium with Neutral Golden Undertone
14W
Medium with Warm Peach Undertone
13N
Medium with Neutral Undertone
12C
Medium with Cool Neutral Undertone
11W
Medium with Warm Golden Undertone
10N
Light-Medium with Neutral Olive Undertone
9W
Light-Medium with Warm Peach Undertone
8N
Light with Neutral Undertone
7C
Light with Cool Pink Undertone
6W
Light with Warm Golden Undertone
5N
Light with Neutral Undertone
4W
Light with Warm Golden Undertone
3N
Fair with Neutral Undertone
2N
Fair with Neutral Olive Undertone
1C
Fair with Cool Pink Undertone
31N
Deep with Neutral Undertone
Softlight Skin-Smoothing Liquid Foundation
Medium Coverage, brightening, balancing
Cream Blush Refillable Cheek &
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Cream Blush Refillable Cheek & Lip Color
Brightening, blurring and longwearing
Softlight Luminous Hydrating Concealer
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Softlight Luminous Hydrating Concealer
Medium coverage, brightening, blurring
Skin Enhance Luminous Tinted Serum
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Skin Enhance Luminous Tinted Serum
Sheer Coverage, illuminating, hydrating
Search By Category
Popular Products
Categories
-
Education
A primer on essential beauty topics, from talc contamination to biodegradability.
-
Profile
Everybody has a story about beauty. Some of the world’s most intriguing people share theirs.
-
Tutorials
Expert beauty advice to inform and inspire.
-
A primer on essential beauty topics, from talc contamination to biodegradability.
-
Everybody has a story about beauty. Some of the world’s most intriguing people share theirs.
-
Expert beauty advice to inform and inspire.
The Holiday Traditions Our Staffers Value Most
ProfileWhen is a cookie more than a cookie? When it conjures memories of family and friends sharing heartfelt conversations and quality time over the holidays. As the Rose Inc team wraps up a busy year of product launches, beauty awards and countless photoshoots, we’re taking a moment to celebrate what matters most: Spending time with the ones we love. Our team shares their favorite holiday traditions ahead.
Kiana Basu Sanchez, Senior Director, eCommerce
“My favorite winter family tradition is hate watching really cheesy, low-budget, made-for-TV (or Netflix) holiday movies. We start after Thanksgiving Dinner every year and don’t stop until New Year’s! We intermix legitimately good holiday classics, but the bad ones are a real guilty pleasure.”
Janelle Collins, Project Manager, Global eCommerce
“My favorite family tradition is going on a weekend cabin trip somewhere in our surrounding mountain area in California. Whether it’s Big Bear, Lake Arrowhead or Mammoth, I can’t pass up homecooked meals, board games, movies and snow time with the family. The perfect getaway getting a new scenery while staying semi local.”
Kristin Petakoff Senior Manager, eCommerce
“The best tradition is baking sugar cookies! Using fun cookie cutters, decorating with frosting and sprinkles, and, of course, eating them!”
Rhonda Ruf, National Education & Events Manager
“I am the youngest of five children, so getting together for the holidays is always so much fun! Food has always been the center of any holiday celebration. While my mom and I usually do the cooking, the entire family is always in the kitchen trying steal a bite of food when they can. Lots of laughs and quality time together. This year will be extra special as we are expecting a new member to join the family!”
Marielle Sales, Production Manager
“My favorite winter family tradition is cooking a holiday feast together. Christmas is a big holiday for Filipinos, and on Christmas Eve, called Noche Buena, we typically have a midnight meal. This year, I’m looking forward to sharing my ube pie recipe and teaching my mom how to make it.”
Kacie Friedman, Global Director, PR & Communications
“I’m Catholic and Jewish, so my family enjoys the best of both worlds during the holidays. My favorite tradition is our Christmas Eve — all our Jewish friends come over for a non-traditional feast of the seven fishes with sushi. On Christmas day, my family enjoys a Jewish Christmas — Knicks game or movie during the day, and Chinese food for dinner.”
Verity Pemberton, Senior Director, Creative
“On Boxing Day, my family and I head to the local park and split into two teams to play Capture the Flag. It is super fun and by the end, we are normally exhausted and ready to head home for our second round of Christmas dinner.”
Adrian Cabrero, Director, Digital Creative
“My tradition is making our home as cozy as possible with decorations, a Christmas tree, warm drinks, fires in the fireplace, wearing a robe as much as possible and thick socks. Anything to counter cold winter nights makes me happy.”
Kathryn Bonham, Copy Writer
“After my siblings and I grew up, my family stopped giving gifts. But every year, without fail, we end up doing an unplanned-yet-unsurprising gift exchange.”
MacKenzie Kassab, Director, Copywriter and Editor
“Nights in are always better in winter. We count down each night before the holidays with a classic Christmas movie and bourbon, neat. Christmas in Connecticut and The Shop Around the Corner are always at the top of my list.”
