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Softlight Skin-Smoothing Liquid Foundation
A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
Deep with Neutral Red Undertone
28W
Deep with Warm Golden Undertone
27C
Deep with Cool Red Undertone
26N
Deep with Cool Red Undertone
25W
Deep with Warm Golden Undertone
24W
Medium-Deep with Warm Olive Undertone
23C
Medium-Deep with Cool Pink Undertone
22N
Medium-Deep with Neutral Undertone
21W
Medium-Deep with Neutral Undertone
20N
Medium-Deep with Neutral Golden Undertone
19N
Medium-Deep with Neutral Undertone
18W
Medium-Deep with Warm Golden Undertone
17C
Medium with Cool Pink Undertone
16W
Medium with Warm Olive Undertone
31N
Deep with Neutral Undertone
Original price:
$54Current price: $54
Softlight Skin-Smoothing Liquid Foundation
A medium-buildable foundation with a smooth, soft-matte finish.
Current price:
$54
Cream Blush Refillable Cheek &
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Hydrangea
Light cool pink
Original price:
$32Current price: $32
Cream Blush Refillable Cheek & Lip Color
A hydrating cream that brightens and blurs with...
Current price:
$32
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Softlight Luminous Hydrating Concealer
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Current price: $30
Softlight Luminous Hydrating Concealer
Medium coverage, brightening, blurring
Current price:
$30
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Skin Enhance Luminous Tinted Serum
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Current price: $49
Skin Enhance Luminous Tinted Serum
Sheer Coverage, illuminating, hydrating
Current price:
$49
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How Aysha Sow Redefined Beauty After Lockdown
Profile
By Lexy lebsack
September 16, 2021
Everybody has a story about beauty. In Rose Inc’s The Profile, some of the world’s most intriguing people share theirs. In this intimate interview series, we get (virtually) up close and personal to explore their definitions of beauty and path to self-confidence. Featuring imagery shot through their own lens, the profile presents these compelling personalities in a new light — one that illuminates their own journey, dreams, and desires while highlighting their unique relationship with beauty.
“I had to let go of the notion that beauty is something I have to see, instead now it’s something I want to feel,” explains content creator and influencer Aysha Sow. For her, the global pandemic acted as a palette cleanser for her beauty routine and how she takes care of herself. “As I get older, I really try to focus more on how I can make myself feel good, whether it is through makeup, food, booking a trip…whatever sparks that ‘feel good’ energy will always result in beauty for me.” It’s a message she believes translates across the world. “When I feel good, I just know it radiates beauty,” she says. “I think this goes for everybody.”
In 2021, Sow feels the most beautiful in the midst of her newly-downsized daily routine. “I usually feel the most confident when I get out of the shower, do my skincare routine, and sleek my hair back,” she says. “I just love that moment of my day so much, because it's when I really see myself the best.” You may have seen her face on the site before and today we are thrilled to welcome Sow back to Rose Inc to discuss her new approach to beauty, plus so much more, ahead.
- RI:Welcome back to Rose Inc! How has your 2021 been going?
- AS:After the crazy year we had, and being cooped up in my apartment all by myself, I needed to start my year off in a grounding, serene environment. I hopped on a plane and went to a small Island in the Caribbean [called] Vieques. It was intimate, quiet and very serene, surrounded by nature. I was craving that a lot after being in quarantine for what felt like forever. It felt great being away with my close friends and just being still in the moment.
- RI:Did you create any self-care rituals for yourself in the pandemic?
- AS:During quarantine, I created a few rituals for myself that I really enjoyed doing every day. Decluttering my place, making a cup of tea, and lighting a candle became a ritual of mine every morning all of 2020 as well as doing a very relaxing, spa-like skincare routine every night. These were things that brought me so much peace of mind.
- RI:What do you believe about beauty now that you didn’t before?
- AS:
Before, I always used to think beauty was one certain thing; that beauty [had] a ‘boxed in’ definition. Now, however, I feel beauty. It is something that I have to feel, that evokes emotion. It could be anything to be honest, a portrait, an art piece, music, food — beauty is everywhere and especially in places and things that make you feel good. It is no longer just ‘looking good’ or having a ‘beautiful face or body’, it's so much more than that!
- RI:Do you recall your first beauty memory?
- AS:I think it was in high school. I remember seeing a few girls in the restrooms applying their makeup right before class started and I remember being so in awe and intrigued by it. I remember thinking and asking myself what it is like to put on makeup and what it would make me look like if I tried it.
“These were things that brought me so much peace of mind.”
- RI:What attracted you to makeup originally?
- AS:The fact that it can enhance your beauty! I remember putting on blush for the first time in a Sephora in Paris. I was in awe. For once, I felt like I saw my cheekbones and the color of my eyes. Everything was just enhanced a bit more. Over the years I've loved experimenting with colors and tones and how it can change my entire look from head to toe. Just think about it: Add a red bold lip to whatever you are wearing and you instantly create an eye-catching look. Everyone is going to be staring at you all night (or day)!
- RI:Where do you find your creative inspiration today?
- AS:Everywhere around me. When I lived in NY, just walking outside I was constantly inspired, because one thing about NY is that everyone is an effortless walking moodboard! Beauty and fashion everywhere. Ever since the pandemic I had been forced to find that inspiration mostly online, and luckily since we were all cooped up inside, we were all creating and drawing inspo from each other.
- RI:What are your top five beauty essentials?
- AS:A great cleanser, a hydrating moisturizer, sunscreen, hydrating lip balm or lip gloss, and a strong hold gel to slick my hair back easily!
- RI:What is your skincare regimen like?
- AS:My routine changes every now and then depending on what my skin needs the most at that time, but I try to stick to a couple of essentials that I know always work for my skin: Cleanser, essence, serum, and eye cream when I remember, then moisturizer and sunscreen as my favorite, and final, step. Sometimes I will add a face mist just for the feel-good vibes.
“Everything was just enhanced a bit more…”
- RI:What was your first perfume and what drew you to it?
- AS:
Chanel No. 5! It was a gift, actually, and I loved how luxurious it felt, looked, and made me feel.
- RI:What about now?
- AS:
I have a different fragrance for different moods! If I want to smell expensive and mysterious, I grab my Angels Share by Kilian Paris. If I want to smell luxurious and catch everyone's eye and attention, I go for Miss Dior Rose N'Roses.
- RI:What would someone never guess about you?
- AS:I did Judo for eight years! It's something society considers to be the opposite of ‘beauty’ standards, especially for women, but I really loved those years in my life. I felt confident, strong, and powerful being able to practice Judo...There is definitely beauty in sports like Judo.
- RI:Where do you see yourself in five years?
- AS:A thriving jewelry business, kid(s), real estate, traveling the world and seeing places I haven't seen before, trying food that I haven't tried before, but mostly being present. Wherever life takes me, I hope I will be present in that moment and truly enjoy it.
