A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
Deep with Neutral Red Undertone
28W
Deep with Warm Golden Undertone
27C
Deep with Cool Red Undertone
26N
Deep with Cool Red Undertone
25W
Deep with Warm Golden Undertone
24W
Medium-Deep with Warm Olive Undertone
23C
Medium-Deep with Cool Pink Undertone
22N
Medium-Deep with Neutral Undertone
21W
Medium-Deep with Neutral Undertone
20N
Medium-Deep with Neutral Golden Undertone
19N
Medium-Deep with Neutral Undertone
18W
Medium-Deep with Warm Golden Undertone
17C
Medium with Cool Pink Undertone
16W
Medium with Warm Olive Undertone
15N
Medium with Neutral Golden Undertone
14W
Medium with Warm Peach Undertone
13N
Medium with Neutral Undertone
12C
Medium with Cool Neutral Undertone
11W
Medium with Warm Golden Undertone
10N
Light-Medium with Neutral Olive Undertone
9W
Light-Medium with Warm Peach Undertone
8N
Light with Neutral Undertone
7C
Light with Cool Pink Undertone
6W
Light with Warm Golden Undertone
5N
Light with Neutral Undertone
4W
Light with Warm Golden Undertone
3N
Fair with Neutral Undertone
2N
Fair with Neutral Olive Undertone
1C
Fair with Cool Pink Undertone
31N
Deep with Neutral Undertone
Medium Coverage, brightening, balancing
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Brightening, blurring and longwearing
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Medium coverage, brightening, blurring
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Sheer Coverage, illuminating, hydrating
It was in the midst of 2020's painful summer that New York-based writer, model and activist Kara Roselle Smith saw an opportunity to create something uplifting. After her personal platform began gaining extra attention that July, Smith created a page dedicated to the Chappaquiddick Wampanoag tribe, her ancestors who once lived on the island now called Martha’s Vineyard, Massachusetts. On it she discusses topics like identity, equity and colorism. “The digital landscape has provided so much opportunity,” the Afro-Indigenous influencer says. “Great power lies in organizing physically and via the internet.”
Although a helpful tool to educate about some of the the many Indigenous peoples of the Americas, Smith recognizes that running the platform hasn’t always been easy. “I'd say my greatest challenge thus far has been the questioning and invalidation of my identity,” she says. “As an Afro-Indigenous woman I've had to work twice as hard to be taken seriously, much less heard in my community and beyond. When it all isn't handed to you, you learn to take the initiative.”
The Chappaquiddick Wampanoag Instagram page is just one way she promotes the importance of passing down Indigenous wisdom and spreading historical accuracy. Whether modeling for headwrap line The Wrap Life or Black-owned fashion house Ama Nwoke, or bringing awareness to missing and murdered Indigenous women and movements like Land Back, the strength of her ancestors keeps her motivated. “Through this mindset, and with dedication to telling my truth, I have slowly found my footing,” Smith says. “The most beautiful part about being Afro-Indigenous is that I come from a line of some of the most resilient people. I can feel that in myself. I always have the strength to keep going. Some moments may be harder than others, but I get there.”
Through it all, Smith has learned the importance of taking breaks through practicing self-care. We caught up with the model to learn more about her routine, how she found confidence in her own unique beauty and how she’s making time for self-love amidst a busy schedule.
What is your earliest beauty memory?
I remember cutting my hair myself, [which] actually led me to getting my hair permed. Because I was in white spaces, I also remember having sleepovers and not doing things I needed to do like wrapping my hair because that's not something my mom did or particularly needed to do.
Through growing up and trial and error, I learned that it's okay to do things to fit your needs and not conform to what everyone else is doing. That mentality wasn’t serving me. [Straightening my hair, for example,] was just drying my hair out and not allowing it to thrive, all because I wanted to fit in and not be different.
Who was your biggest beauty influence growing up?
I was influenced a lot by my mom's culture. She’s both Black and Indigenous, but I remember growing up noticing our difference in hair types. Even with that, she really did a good job of taking care of my hair. Through growing up I did learn a lot about beauty through friends that I made in college, who are Hispanic, Black, Indigenous and [multicultural]. Embracing my Blackness has been a journey, especially given the fact that I had no women in my home to turn to who shared the same color or features as me. It has come from friendships made during and after college as well as increased representation in media. I first learned how to take care of my hair when I discovered natural YouTuber Whitney White. Seeing examples of Black women loving themselves is undoubtedly one of the most powerful things.
With so much coming at us constantly, how do you make sure to protect your energy and practice self-care?
Educating online and using [my] face, images and videos can get exhausting and draining. I particularly get a lot of comments about my appearance and questioning my identity, which can be hard to deal with. I think I've learned to grow a thick skin because that was something that was questioned a lot when I was younger as well. I've grown into standing in my truth and knowing who I am. Other times, when I do have the energy, I do address it just because I feel like it can be a good example or give others a voice to those who get thrown the same thing.
Self-care also comes in different forms. Sometimes it’s just putting my phone away and not reading comments for a few days. I like to do other grounding things, too. So either talking to a friend or taking a bath and writing, which is actually very helpful to help set your thoughts down. I feel really great when I journal consistently. I also really love yoga. I try to do it every morning, even if it's a short one or something focusing on breathing. I've noticed it's really helped my anxiety and helped me to be present.
Did your relationship to self-care evolve throughout the quarantine?
I feel like the pandemic allowed me to demand more time for myself and be selfish in a way. It’s allowed me the confidence to say no to different opportunities or hanging out with people. A lot of times we can feel guilty for saying no, but sometimes you need and want to take time for yourself and you should. It's okay to do that.
Another thing I implemented during quarantine is to not go on Instagram before noon every day. I noticed if I have mornings to myself, it really changes the trajectory of my day, and it's been really good for me to set that boundary for myself.
What is something that you no longer believe about beauty that you once did?
That just because something works for someone else doesn't mean it's going to work for you. I think it’s great to watch others and take their recommendations with a grain of salt. It’s really nice to discover what works for you on your own. It feels that much more authentic and that much more truthful.
How do you keep self-comparison at bay?
I definitely deal with these feelings, but practicing gratitude has helped me a lot. I also don’t want that to come off as toxic positivity either, because it's okay to feel those things, they’re natural. I allow myself to feel, cry and watch some Netflix or whatever I need to do. But journaling and writing down what I'm grateful for and also reflecting on how far I’ve come and all that I’ve accomplished is very helpful. I remind myself that I’m getting the opportunities that are meant for me.
If you could only choose between your hair routine or makeup routine before leaving the house, which would you choose and why?
I would choose makeup because my hair is either always in a protective style or I’m wearing my locs. I locked my hair two years ago and that's been a style I really love and fits me. So I think that I would just rather do a little makeup touch-up and leave my hair how it is. That’s something that's always been a long journey as a Black woman, to be comfortable with my hair.
Who or what is inspiring you beauty-wise these days?
One of the first people that came to mind is Indigenous model Quannah Rose. I love that she's embracing her culture and what makes her unique. She’s not afraid to have her traditional tattoos.I think that that's really amazing. And my friends inspire me beauty-wise. Some of them do their makeup very colorfully and very embellished; they teach me things that I wouldn't otherwise try.
What are the skincare essentials you’re loving right now?
Black soap for my body and my face. Another essential is the Dark Spot Serum from Eadem. I love it, I'm on my second bottle. I use that every day, morning and night. I also love using sheet masks. They’re the best for clearing your skin and getting rid of any irritation or discoloration. I like to use Cocokind’s sunscreen. I’ve always had a tough time finding sunscreen before there were many natural options. I was allergic to chemical sunscreen and I would break out in high school, but it was hard because even if you have [a lot of] melanin, you do still have to protect your skin and I wasn't protecting it for so much of my life until this past year after I found the right one. This sunscreen is amazing because it doesn't have a bad white cast, which is amazing for having brown skin. For my lips, I use Belief’s Aqua Bomb Lip Mask and it feels really amazing. I love having hydrated lips, that’s very important for me.
What’s your hair routine like?
I honestly don't use much. I like to use castor oil and water on my hair. If I do my edges occasionally, I use an edge control from Arcani. I like to braid my hair myself. It’s a very therapeutic thing for me. I like to try and master different styles. It’s also nice having control over my hair and saving money in the process.
How often do you like to do your braids?
Every three-ish weeks. I try to give my hair a break in-between and give it a deep wash. Also, a couple of times a year I like to do an apple cider vinegar rinse and really clean my scalp. In between braiding, I’ll just twist my hair with water and castor oil. I like to keep it simple.
What’s your go-to makeup routine?
I use the Beauty Counter Primer. Then, I like to use NARS concealer, which I’ve used for the past 10 years of my life. It's the only thing I use. I don’t use foundation because I don't like having that much makeup on my face. I also like using the Fenty Matchstix to lightly contour my cheeks. I’ve also been loving the Valentino mascara.
I watched Zoë Kravitz's beauty routine a couple of months ago and I saw that she lined the bottom waterline and I noticed for some reason it just makes my eye shape look a little bit more symmetrical or uniform and I’ve been doing that. I like to use a gloss, right now I’m using Beautycounter’s. And then I use a lip liner. I love using a brown liner and right now I’ve been using one from NYX.
What is one beauty lesson you carry with you today?
From my mom, I really learned that less is more and of course, the importance of taking care of my skin. I also actually prefer to not wear a lot of makeup if I have the option. At the end of the day, I’ve learned the best thing is listening to your skin and not just doing what is sold to you
Kara Roselle Smith shares with Rose Inc how she keeps her spirits high with a gratitude practice, daily yoga and feel-good playlist. Read more here:
An intensely hydrating treatment that restores pillowy bounce to lips.
An intensely hydrating treatment that restores pillowy bounce to lips.
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
A hydrating cream that brightens and blurs with a radiant...
Creamy lipstick that plumps the lips while drenching delicate skin...
Besotted
Beige pink
Hypnotic
Sandy beige
Poetic
Muted coral
Enigmatic
Terracotta pink
Persuasive
Warm rose
Graceful
Golden brown
Poised
Deep brick
Demure
Cool blush
Intuitive
Deep mauve
Eloquent
Soft plum
Besotted
Beige pink
Creamy lipstick that plumps the lips while drenching delicate skin...
A powerful hydrating serum that instantly brightens the complexion with...
A powerful hydrating serum that instantly brightens the complexion with...
Two mini versions of our bestselling shades and one limited...
Two mini versions of our bestselling shades and one limited...
A conditioning pomade-serum hybrid that volumizes and grooms for expertly shaped brows.
A conditioning pomade-serum hybrid that volumizes and grooms for expertly shaped brows.
An angled brush designed for control and seamless blending along...
An angled brush designed for control and seamless blending along...
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