Mimi Lu — who you may know from this behind-the-scene interview — wears many hats as Rose Inc’s VP of New Product Development and Marketing, but creating the perfect clean lipstick came with its own level of reverence. “One of the top questions Rosie is always asked is about lip products,” Mimi says. “So we knew developing a signature lipstick was critical.”
Mimi’s team dreamt big: A clean, long-lasting, highly-pigmented formula that leaves lips better off, poured into environmentally-friendly packaging that our own team would want to carry (and refill) for years to come. By blending science from Silicon Valley with universally-flattering pigments from a storied Italian cosmetics factory, the 10 creamy shades are more than just lip color — they’re skincare for lips.
To celebrate, we asked Mimi one big question about Rose Inc's new Satin Lip Rich Refillable Lipstick: What makes it different from other clean lipsticks? She's sharing five things to know, below.
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Skincare-infused blush and lipstick for radiant color.
Value$46.00 USDAdd items to your bag to unlock this gift.
A pressed shimmer shadow that visibly smooths delicate skin while delivering multidimensional looks.
Value$12.00 USDWhite Gold Shimmer
Light gold with pearl
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A pigment-rich cream shadow that visibly smooths delicate skin while delivering multidimensional looks.
Value$12.00 USDSatin Copper
Rich red copper
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A barrier-protecting micellar cleansing gel-cream that dissolves makeup and pollution.
Value$26.00 USDAdd items to your bag to unlock this gift.
Creamy lipstick that plumps the lips while drenching delicate skin in moisture.
Value$28.00 USDBesotted
Beige pink
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An alcohol-free daily toner that purifies, exfoliates and brightens to refresh the complexion.
Value$15.00 USD