Collections
Product Type
Filter
- SHOP
- EXPLORE
Collections
- Body Care
- New
- Bestsellers
- Sets
Product Type
- Makeup
- Skincare
- Brushes/Tools
- Travel
Filter
- By Benefit
-
-
Top Sellers
Shop all
About US
- OUR STORY
- INGREDIENTS
- SUSTAINABILITY
- RECYCLING GUIDE
Editorial
- New
- Profile
- Education
- Tutorial
- RHW SHORTLIST
Search By Category
Popular Searches
Softlight Skin-Smoothing Liquid Foundation
A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
Deep with Neutral Red Undertone
28W
Deep with Warm Golden Undertone
27C
Deep with Cool Red Undertone
26N
Deep with Cool Red Undertone
25W
Deep with Warm Golden Undertone
24W
Medium-Deep with Warm Olive Undertone
23C
Medium-Deep with Cool Pink Undertone
22N
Medium-Deep with Neutral Undertone
21W
Medium-Deep with Neutral Undertone
20N
Medium-Deep with Neutral Golden Undertone
19N
Medium-Deep with Neutral Undertone
18W
Medium-Deep with Warm Golden Undertone
17C
Medium with Cool Pink Undertone
16W
Medium with Warm Olive Undertone
31N
Deep with Neutral Undertone
Original price:
$54Current price: $54
Softlight Skin-Smoothing Liquid Foundation
A medium-buildable foundation with a smooth, soft-matte finish.
Current price:
$54
Cream Blush Refillable Cheek &
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Hydrangea
Light cool pink
Original price:
$32Current price: $32
Cream Blush Refillable Cheek & Lip Color
A hydrating cream that brightens and blurs with...
Current price:
$32
Softlight Luminous Hydrating Concealer
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Current price: $30
Softlight Luminous Hydrating Concealer
Medium coverage, brightening, blurring
Current price:
$30
Skin Enhance Luminous Tinted Serum
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Current price: $49
Skin Enhance Luminous Tinted Serum
Sheer Coverage, illuminating, hydrating
Current price:
$49
Search By Category
Popular Products
How to Achieve the Perfect Blurred Lip
Education
By Rose inc.
June 15, 2023
Looking for a new lip trend that’s soft, pretty and of the moment? Enter the blurred lip. Instead of precise lines and full-coverage color, the blurred lip creates a perfectly imperfect, air-brushed effect that’s surprisingly flattering and versatile, making it our go-to lip this season. “There’s something modern and romantic about this blended look and it’s a great way to switch things up,” says makeup artist Florzia White. “It has a lived-in, relaxed feel without compromising on color payoff. Better yet, the blurred lip simplifies your routine and is effortless enough for every day.”
Unlike your usual lipstick application, when it comes to creating a blurred lip, the center of the lips is where the focus lies while the edge remains soft and diffused. “The blurred lip is reminiscent of the color left behind from eating a lollipop or popsicle,” La Quanna Chong explains. “It’s a purposefully diffused lip that starts by applying the most color to the inner area of the lips, while lip lines remain blurred and undefined.” The best part? The blurred lip requires little to no effort compared to your traditional bold, sculpted one.
Here, our expert Rose Inc makeup artists break down how to achieve the perfect blurred lip.
“There’s something modern and romantic about this blended look and it’s a great way to switch things up.”
The Prep
As with any proper lipstick application, the first step is always to make sure your lips are cleansed and moisturized. If your lips are dry and flaky or have leftover color on them, your product won’t stay in place and the look will go from beautifully blurred to muddy. Makeup artist Casey Rick suggests starting with a replenishing lip balm before putting on any lip color. “Apply a thin layer of Lip Treatment Hydrating Lip Balm, then pat it in with your finger and let it soak in for a good five to 10 minutes.”
“The blurred lip is reminiscent of the color left behind from eating a lollipop or popsicle.”
Add Color
Once your treatment has absorbed, it’s time to apply your color. White likes to use Lip Cream Weightless Matte Color for her take on the blurred lip. “Using the applicator, apply your favorite shade onto the center of your lips. Then, with your ring finger or Number 8 Dual-Ended Eyeshadow Brush, use gentle tapping motions to fade the color out to the natural edge of your lips,” she says.
embrace the imperfection
Remember, perfection is not the goal here. “This is an anti-liner look after all,” says Chong, who prefers Number 7 Eyeshadow Fan Brush for her blurred lip. “It’s less dense and helps soften color payoff. If you do color outside the lip line, use a cotton swab with some Micellar Makeup Remover on it to remove any product around your lips.” Another easy fix, says Rick, is to clean up any mistakes with a little bit of Softlight Luminous Hydrating Concealer on a brush. The end result? “A perfect just-bitten look that makes the lips look fuller and plumper with minimal product,” she says.
Shop the story
Lip Cream Weightless Matte Color
A whipped, cashmere-soft cream that delivers buildable opaque color with...
Count the Ways
Beige pink
Count the Ways
Beige pink
Lip Cream Weightless Matte Color
A whipped, cashmere-soft cream that delivers buildable opaque...
Current price:
$28
Number 8 Dual-Ended Eyeshadow Brush
A dual-ended brush with densely packed bristles for creating custom...
Current price: $28
Number 8 Dual-Ended Eyeshadow Brush
Targeted, sculpting and vegan
Current price:
$28
Last Chance
Number 7 Fan Eyeshadow Brush
A petite, flexible fan brush designed to effortlessly sweep shimmer...
Original price:
$26Current price: $26
Number 7 Fan Eyeshadow Brush
Diffusing, flexible and vegan
Current price:
$26
Last Chance
Micellar Makeup Remover
A barrier-protecting micellar cleansing gel-cream that dissolves makeup and pollution.
Original price:
$26Current price: $26
Micellar Makeup Remover
Cleansing, barrier-protecting and anti-pollution
Current price:
$26
Softlight Luminous Hydrating Concealer
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Current price: $30
Softlight Luminous Hydrating Concealer
Medium coverage, brightening, blurring
Current price:
$30
