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Softlight Skin-Smoothing Liquid Foundation
A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
Deep with Neutral Red Undertone
28W
Deep with Warm Golden Undertone
27C
Deep with Cool Red Undertone
26N
Deep with Cool Red Undertone
25W
Deep with Warm Golden Undertone
24W
Medium-Deep with Warm Olive Undertone
23C
Medium-Deep with Cool Pink Undertone
22N
Medium-Deep with Neutral Undertone
21W
Medium-Deep with Neutral Undertone
20N
Medium-Deep with Neutral Golden Undertone
19N
Medium-Deep with Neutral Undertone
18W
Medium-Deep with Warm Golden Undertone
17C
Medium with Cool Pink Undertone
16W
Medium with Warm Olive Undertone
15N
Medium with Neutral Golden Undertone
14W
Medium with Warm Peach Undertone
13N
Medium with Neutral Undertone
12C
Medium with Cool Neutral Undertone
11W
Medium with Warm Golden Undertone
10N
Light-Medium with Neutral Olive Undertone
9W
Light-Medium with Warm Peach Undertone
8N
Light with Neutral Undertone
7C
Light with Cool Pink Undertone
6W
Light with Warm Golden Undertone
5N
Light with Neutral Undertone
4W
Light with Warm Golden Undertone
3N
Fair with Neutral Undertone
2N
Fair with Neutral Olive Undertone
1C
Fair with Cool Pink Undertone
31N
Deep with Neutral Undertone
Softlight Skin-Smoothing Liquid Foundation
Medium Coverage, brightening, balancing
Cream Blush Refillable Cheek &
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Cream Blush Refillable Cheek & Lip Color
Brightening, blurring and longwearing
Softlight Luminous Hydrating Concealer
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Softlight Luminous Hydrating Concealer
Medium coverage, brightening, blurring
Skin Enhance Luminous Tinted Serum
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Skin Enhance Luminous Tinted Serum
Sheer Coverage, illuminating, hydrating
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Education
A primer on essential beauty topics, from talc contamination to biodegradability.
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Profile
Everybody has a story about beauty. Some of the world’s most intriguing people share theirs.
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Tutorials
Expert beauty advice to inform and inspire.
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A primer on essential beauty topics, from talc contamination to biodegradability.
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Everybody has a story about beauty. Some of the world’s most intriguing people share theirs.
-
Expert beauty advice to inform and inspire.
Go Inside a Clean Beauty Factory to Watch How Lipstick is Made
EducationIt’s believed that the Ancient Sumarians created the first lipstick over 5,000 years ago by blending wax and oil with crushed bugs or gemstones. Lipstick’s come a long way since then — the first commercial formulas were seen in France in the late 1800s — but nothing can compare to what’s possible today.
To craft the new Satin Lip Color Rich Refillable Lipstick, the Rose Inc team called upon the latest ingredient innovation from Silicon Valley, vegan shades selected by founder Rosie Huntington-Whiteley, and the expertise of a storied Italian factory.
Press play to watch this creamy, weightless formula come together in our factory in Italy’s famous “Cosmetics Valley,” then scroll down for more BTS footage and try the shades on for yourself using our Virtual Try-On.
“It’s classic lipstick with a skincare twist.”
Creating a creamy formula that delivers lasting, weightless color with concentrated active ingredients began at Rose Inc’s Northern California-based labs. “We use Swertia Flower Extract, an Ayurvedic herb with known therapeutic properties and clinical data showing it can blur the appearance of vertical lines on lips,” notes Mimi Lu, Rose Inc’s VP of New Product Development and Marketing. These powerful botanicals smooth the lips and deliver a fuller look, while oil-dispersed sodium hyaluronate visibly plumps and vitamin E creates a soft and supple finish.
Turning this skincare innovation into 10 neutral shades called for stunning vegan pigments, all of which were carefully crafted with founder Rosie Huntington-Whiteley.
Then, to bring Rosie’s vision to life, we jetted to the Lombardy region of Northern Italy. In the town of Caravaggio (named for the 15th century painter Michelangelo Merisi da Caravaggio), and tucked in the region’s “Cosmetics Valley,” is where the lipsticks take shape using decades of expertise.
Finally, it was the packaging to consider. “Not only does the packaging contain 50% PCR [post-consumer recycled] plastic, but it is also refillable so it can be reused again and again,” says Mimi. Tucked into recyclable paper exterior packaging, it reflects modern sustainability values without sacrificing beauty.
Press play to watch tubes of the shade Poetic being made, then find your perfect shades from your computer screen with our Virtual Try On.
Satin Lip Color Rich Refillable
Creamy lipstick that plumps the lips while drenching delicate skin...
Besotted
Beige pink
Hypnotic
Sandy beige
Poetic
Muted coral
Enigmatic
Terracotta pink
Persuasive
Warm rose
Graceful
Golden brown
Poised
Deep brick
Demure
Cool blush
Intuitive
Deep mauve
Eloquent
Soft plum
Besotted
Beige pink
Satin Lip Color Rich Refillable Lipstick
Line-blurring, plumping and softening
Satin Lip Color Rich Refillable
Creamy lipstick that plumps the lips while drenching delicate skin...
Besotted
Beige pink
Hypnotic
Sandy beige
Poetic
Muted coral
Enigmatic
Terracotta pink
Persuasive
Warm rose
Graceful
Golden brown
Poised
Deep brick
Demure
Cool blush
Intuitive
Deep mauve
Eloquent
Soft plum
Besotted
Beige pink
Satin Lip Color Rich Refillable Lipstick Refill
Line-blurring, plumping and softening
